MSGM Kids comes to life from the aim of re-interprerting the iconic pieces of its adult collection, adapting them to the needs of the little ones and extend its reference market.

The Brand’s challenge is to bring back the past in a modern, colorful and ironic key, while anticipating the future by capturing the right trends. From these two visions a contemporary collection emerges, which draws from both the urban and sporty worlds in an irreverent and kaleidoscopic mix of colors, shapes, patterns and details.